Bachelor of Management (Marketing)
LEARNING OUTCOME
ABOUT THE COURSE
REQUEST A PROSPECTUS
PROGRAMME STRUCTURE
Year 1
Principles of Marketing, Principles of Microeconomics, Design and Creativity in Marketing, Business Mathematics, Financial Accounting, Co-Curriculum, Principles of Management, Macroeconomics, Statistics I, Marketing Information System I, Dynamic / Arts, Customs and Beliefs of Malaysian, Academic English Skills
Year 4
Undergraduate Project (Writing), Customer Relationship Management, Strategic Marketing, Elective IV, Elective V, Industrial Training (Report), Industrial Training (Practical)
Year 2
Consumer Behavior, Entrepreneurship, Human Resource Management, Statistics II, Islamic and Asian Civilization, Co-Curriculum, General Elective (Human Development / Globalization), Introduction to Operation Management, Integrated Marketing Communication, Marketing Information Systems II, Financial Management Advanced, Academic English Skills, General Elective (Entrepreneurship), General Elective (Innovation & Creativity)
Electives
Year 3
Marketing Research, Electronic Marketing, Cost Accounting, Commercial Law, Knowledge Management System, Science, Technology and Mankind, Undergraduate Project (Proposal), English for Professional Purposes, Marketing For Innovative Products, Elective I, Elective II, Elective III
Duration of Study
Mode of Study : Full-time
Minimum Duration : 4 years
Maximum Duration : 6 years
STUDY FEES
International
Malaysians
ENTRY REQUIREMENT
For STPM/ equivalent
i) University Basic Entry
1. Passed SPM/SPMV with credit in Bahasa Melayu/Bahasa Malaysia or credit in Bahasa Melayu/Bahasa Malaysia in July Paper.
2. Passed STPM with:
- Grade C (NGMP 2.00) in Pengajian Am, AND
- Grade C (NGMP 2.00) in TWO (2) other subjects
3. Attended Malaysian University English Test (MUET) atleast Band 1
- A pass with at least Grade C (a grade point of 2.00) in any TWO (2) of the following subjects:-
o Mathematics T
o Advanced Mathematics T
o Physics
o Chemistry - A pass in Mathematics T
- A credit in Mathematics at SPM level or equivalent.
For Matrikulasi/ Asasi Sains UM/ Tahun Asas UTM
i) University Basic Entry
1. Passed SPM or equivalent with credit in Bahasa Melayu/Bahasa Malaysia or credit in Bahasa Melayu/Bahasa Malaysia in July Paper.
2. Passed KPM Matriculation/Asasi Sains UM/ Asasi Undang-undang KPTM with at least CPA 2.00 andattended Malaysian University English Test (MUET) with atleast Band 1.
ii) Special Entry Requirement
- A pass with at least Grade C (a grade point of 2.00) in any TWO (2) of the following subjects:
o Mathematics
o Physics
o Chemistry - A pass in Mathematics
- A credit in Mathematics at SPM level or equivalent.
For Diploma or equivalent (Direct to 2nd year beginning 2008)
i) University Basic Entry
1. Passed SPM or equivalent with credit in Bahasa Melayu or credit in Bahasa Melayu in July Paper.
2. Obtained Diploma or other certifications from institutions recognized by Malaysian Government and approved by the University Senate.
3. Attended Malaysian University English Test (MUET) with atleast Band 1.
ii) Special Entry Requirement
- Attained Mechanical Engineering Diploma or equivalent diploma holders from UTM or any recognized institution with a minimum CGPA of 2.50 (without recognised prior working experience) or a minimum of CGPA of 2.30 (with recognised prior working experience).
- A pass with credit in Mathematics at SPM level or equivalent or a minimum Grade C in any core mathematics subject at diploma level.
a. Candidates are required to submit certified copies of diploma together with the full transcripts and a letter confirming the completion of study by authority of the awarding institution.
b. The actual duration of study will be determined by the number of credit transfer approved by the University.
ALUMNI STORY
Career Prospects
Graduates of the programme can work as product marketing managers, marketing assistants/executives, purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.